Lobbying for Hearts and Minds – Getting the balance right

Join Acumen Partner Giles Keane on January 26th for his workshop on "Lobbying for hearts and minds - getting the balance right", which is part of the EurActiv Yellow Academy 2017 workshops series.

Sometimes facts alone are not enough to convince decision makers. At the same time, the most emotionally convincing messages can have little impact unless they are backed up by practical proposals. This session will look at practical examples of how organisations have struck a good balance between “hard” and “soft” lobbying and engaged successfully with policy makers on both a technical and more human level.

The EurActiv Institute’s Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies. Learn more about the Yellow Academy and register at: http://www.euractiv.com/ya

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