Services and Sectors

We believe that viable results are achieved by focusing on the key decision-makers and influencers and on what drives them. This means assessing the appropriate messages that will resonate with target audiences, as well as the most effective channels (direct and indirect, on-line and off-line) to get the message across. Our philosophy is to develop winning strategies that are sustainable, by identifying and fostering a confluence of interests among stakeholders. To engage effectively in the EU and international policy arenas, acumen public affairs will deploy the best combination of services suited to the task at hand. These include:

Public affairs strategy development and ongoing counsel
Campaign management
Media strategy and implementation
Coalition-building
Crisis and issues management
CSR strategy and programme development
Policy monitoring, research and intelligence gathering
Perception audits
Media and spokesperson training
Message development
Advocacy training and capacity building

Acumen’s partners are experts at dealing with client challenges and opportunities that are complex and technical on the one hand but also emotional and political on the other. With many years of agency experience behind us there are few sectors or policy areas at least one of has not worked in. However, sectors in which we have particular experience include:

Healthcare and pharmaceuticals
Agriculture, Food and Consumer Policy
Energy, Environment and Climate Change
Humanitarian and Development Aid
Transport
Competition policy
ICT
International Trade and Diplomacy

Finally, although we are Brussels based, our public affairs experience is not limited to the EU arena. Our assignments have involved us working with and/or for the following institutions:

African Union
European Commission
European Parliament
EU Council
European Investment Bank
Global Fund
International Monetary Fund
NEPAD
UN (WHO, UNDP, UNAIDS, Common Fund for Commodities, Special Court for Sierra Leone)
World Bank
WIPO
WTO